Paco Bultó explains the history of the Bultaco refrigerators
Kindly translated by Joseph Argerich
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RECORDED 23-04-1993 FOR A CLUB BULTACO MAGAZINE
I tell you a Bultaco history which is not a good memory for me, but i do not want to hide it, because there is not shame on it. Mr Paco: There were a boom in Spain for what is called white range. Fridges were one of the most sold things. Fridges were sold everywhere. At this time, Bultaco had money because we worked well and we sold a lot of bikes, and the commercial director was very entrepreneur, very very entrepreneur, he was a big value. He thougt that if bultaco could sale fridges, with his big dealers network, bultaco would have success and won more money. At the start, I did not control a lot the idea, but bultaco imported some fridges from USA, Westpoint mark. |
I still have two in my house after 30 years and they are running very well. I show you. At the same time, he order to a factory who made a lot of fridges for many marks, a lot of fridges, and we called them Mercurio. This name was registered for bikes and we also registered this name for fridges.
I was very busy involved in the research departmend and in the race department. When i asked about the fridges, we had an order of thousands of fridges! But during this time, the market was going saturating by the sells of a lot of marks. It is a essential tool for every house, but the houses were full in few time
This was a bad business, and we loose money. And i didn’t have the interest of building fridges, it wasn’t a machine that atracs me.
We loose a lot of money, because we did not want stop the orders because we didn’t want to put the Bultaco name in bad consideration
We stored all the fridges and sold them very slowly. It was a very bad investment. This adventure last for 2 years
Interviewer: So Bultaco never made the fridges, only put the name and sold them
Mr Paco: Yes.
Our impressive sales network, which was created by this commercial director, who was a very good friend of mine, a great guy, now death, and was an honor for me, mr Manolo Sidate. But with this point, he went wrong. But it was my responsability. The way we say in Catalan is «vaig badar» (i didn’t control it so much).
This was the story of the Mercurio Fridges. It do not have interest for me. I want to hide it in my brain
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I was very busy involved in the research departmend and in the race department. When i asked about the fridges, we had an order of thousands of fridges! But during this time, the market was going saturating by the sells of a lot of marks. It is a essential tool for every house, but the houses were full in few time
This was a bad business, and we loose money. And i didn’t have the interest of building fridges, it wasn’t a machine that atracs me.
We loose a lot of money, because we did not want stop the orders because we didn’t want to put the Bultaco name in bad consideration
We stored all the fridges and sold them very slowly. It was a very bad investment. This adventure last for 2 years
Interviewer: So Bultaco never made the fridges, only put the name and sold them
Mr Paco: Yes.
Our impressive sales network, which was created by this commercial director, who was a very good friend of mine, a great guy, now death, and was an honor for me, mr Manolo Sidate. But with this point, he went wrong. But it was my responsability. The way we say in Catalan is «vaig badar» (i didn’t control it so much).
This was the story of the Mercurio Fridges. It do not have interest for me. I want to hide it in my brain
Home
Trials reports
Bikes
Superstars
Interviews and features
Memorabilia